Fitzroy, VIC · Est. 2014

Beautiful flowers, beautifully given.

Hand-crafted bouquets, wedding florals, and weekly subscriptions designed with intention. Same-day delivery across inner Melbourne.

Fitzroy, VIC · Same-day delivery across 12 suburbs
10+Years in Fitzroy
4.9★Google rating
200+Weddings styled
Same dayDelivery available
Every occasion

Flowers for every moment.

From grand weddings to quiet 'just because' gestures — we design each arrangement with the same care and intention.

Weddings

Bespoke bridal bouquets, ceremony installations, reception centrepieces, and buttonholes. We work to your palette, season, and vision.

Birthdays & Celebrations

Make someone's day with a lush hand-tied bunch or a styled arrangement delivered same-day across Melbourne's inner suburbs.

Sympathy & Funerals

Thoughtful wreaths, standing sprays, and casket arrangements. We handle every detail with care and deliver directly to the funeral home.

Corporate Florals

Weekly fresh arrangements for reception desks, meeting rooms, and boardrooms. Standing order discounts and monthly invoicing available.

Just Because

No occasion needed. Choose a budget, we'll choose the blooms — seasonal, fresh, and far better than anything from a service station.

New Baby & New Home

Celebrate new arrivals and fresh starts with soft pastel bunches or a seasonal statement arrangement for the occasion.

Order by phone · 0428 391 774
Seasonal subscription flowers arranged weekly
Fresh every week

Subscription flowers

A flower studio built on the belief that good design matters.

Seasonal Bunch — from $65/wk

Hand-tied with whatever is freshest from the market. No two weeks the same.

Curated Arrangement — from $95/wk

A fully styled vase arrangement designed to a colour palette of your choice.

Corporate Standing Order — from $140/wk

Statement arrangements for reception desks and boardrooms. Invoice monthly.

Our story

A flower studio built on the belief that good design matters.

Petal & Vine was founded in 2014 by Emma Larsson, a former interior stylist who left the industry to pursue her obsession with seasonal florals. Operating from a small Smith Street studio, Emma built the business one bunch at a time — sourcing directly from Victorian growers, working with local ceramicists for vessels, and developing a distinctive aesthetic that's earned the studio a loyal following across Melbourne.

Today, Petal & Vine has a team of four floral designers and delivers to over 30 inner-Melbourne suburbs. But the approach hasn't changed: every arrangement is made by hand, every stem is chosen for its contribution to the whole, and nothing goes out the door unless it's something we'd be proud to receive ourselves.

Every stem tells a story — let us tell yours.Emma Larsson, Founder & Lead Designer
Wedding portfolio

Our floral work

A selection of weddings, events, and seasonal arrangements from the Petal & Vine studio.

Lush pink peony and rose bridal bouquet by Petal & Vine Florals, Fitzroy
Elegant white and blush wedding ceremony flower arrangements
Colourful seasonal mixed bouquet from Petal & Vine Fitzroy
Petal & Vine Florals studio in Fitzroy with fresh seasonal flowers
Wildflower bouquet with dahlias and native greenery
Discuss your wedding flowers
Happy customers

What our customers say

We used Petal & Vine for our wedding florals and I'm still not over how beautiful everything was. Emma listened to every small detail and the bridal bouquet was beyond what I imagined. Absolutely magical.

Jess W. · Fitzroy

We have a weekly subscription for our studio reception and the arrangements are consistently stunning. Different every week, always perfectly seasonal. Our clients always comment on them.

Tom & Alice Doran · Collingwood

Ordered a birthday bunch for my mum — she cried. That's all I need to say. Same-day delivery, no fuss, and the flowers lasted over two weeks. Will order again and again.

Priya S. · Carlton

Sent flowers to a friend in hospital. The arrangement was thoughtful and beautiful, not one of those sad supermarket bunches. Petal & Vine are the real deal.

Michael R. · Brunswick
Delivery zones

Same-day delivery across inner Melbourne

Order by 5:30pm for same-day delivery
FitzroyCollingwoodCarltonBrunswickRichmondPrahranSouth YarraAbbotsfordNorthcoteClifton HillThornburyWindsor
Before you order

Common questions

Do you offer same-day delivery?
Yes — order before 2pm Monday to Saturday and we can deliver same-day to most inner-Melbourne suburbs. Call us on 0428 391 774 to confirm your suburb and availability.
How do I order for a wedding?
Reach out via email or phone as early as possible — we book wedding florals months in advance. We'll arrange a consultation (in-studio or by phone) to discuss your vision, palette, and budget before sending a detailed quote.
Can I choose my own flowers, or do you choose?
Both! You can specify varieties, colours, and style, or you can give us a vibe or budget and we'll design something seasonal and beautiful. We're happy either way.
How do I set up a weekly subscription?
Email hello@petalandvine.com.au with your delivery address, preferred day, and budget. We'll confirm availability and set up a recurring arrangement with monthly invoicing available for businesses.
How long do your flowers last?
Most seasonal bouquets last 7–12 days with basic care — fresh water every two days, trim stems at an angle, and keep out of direct sunlight and heat. We include care instructions with every delivery.
Place your order

Let’s make something beautiful.

Call us to place your order or email for wedding and custom enquiries. Order before 2pm for same-day delivery across inner Melbourne.